Two years ago, I told you that Kroger would stop doubling coupons in the Houston, Texas, area. Although we were assured at the time that this would not be a nationwide policy, it appears that another region is also on the chopping block.
Kroger will be coming out today with an announcement that, effective March 1, 2013, they will no longer double or triple coupons for the Cinncinati and Dayton, Ohio, area. This affects only 118 stores, but what concerns me is that this is the home base for Kroger Corporate. I assume that it’s just a matter of time before it affects other (all?) regions, although that has not been stated.
It’s also fair to note that this region apparently had coupon doubling up to $1, whereas our area (Louisville region) doubles up to $.50. In exchange, the grocery chain is offering to lower its prices on 3500 items. Fuel Rewards, Mega Sales, Catalinas, and sales will remain unchanged.
What’s your reaction? If this policy does go nationwide, will you find a different place to shop?