Kroger has recently come out with an announcement that, effective April 13, 2011, they will no longer double or triple coupons for the Houston area stores. Rumor has it that this could become a nationwide policy for Kroger stores, although that has not been stated.
Houston Announcement
An Important Message Regarding Greater Houston Texas Stores:
Kroger operates 2,458 supermarkets and multi-department stores in 31 states across the country as 18 separate divisions. Each Kroger division offers various customer rewards and savings programs depending on each specific market.
Greater Houston, Texas area Kroger stores will discontinue the double/triple coupon program on Wednesday, April 13, 2011. We are in the process of finalizing the new coupon policy and will share this with local customers when it becomes effective. In the meantime, the information listed below should prove helpful in responding to your questions about the matter.
With the growing popularity of digital coupons, mobile apps and manufacturers producing coupons valued at more than 50 cents, we feel it’s an ideal time to test out a new money-saving program and discontinue double/triple. There’s a possibility we may re-introduce double/triple by hosting special shopping events intermittently.
– Spend $100 on groceries, earn 100 points. ($1 = 1 point)
– Spend $50 on gift cards and we double the points. (1 $50 gift card = 100 points)
– Fill or refill 2 prescriptions at a Kroger Pharmacy. (1 prescription = 50 pts)
A more thorough outline of our coupon policy is to come; however, we want to equip you with key messages that can address your current concerns. Please feel free to use coupons before the double/triple program expires on Wednesday, April 13.
We appreciate your feedback and are anxious to share a new savings program to our Houston-area customers that will help you and your families save even more. Details will be released closer to the April 13th date.
As always, thank you for shopping at our Kroger stores.
The rumor, based on the underlined phrase above, is that this could be a test market for a nationwide policy. As a reaction to this, a Facebook group called Kroger Couponers has been started, and they are reportedly flooding Kroger management with emails, letters, and phone calls.
What’s your reaction? If this policy does go nationwide, will you find a different place to shop?




















